Jeremiah Weed Root Beer review

First off, this is an alcoholic root beer at 4% and has only been in the UK for about 6-9 months. As root beer tastes go this really doesn't taste of root beer at all. Its a fruity, slightly ginger sour taste with a slight bourbon edge. I've also tried the original sour mash version, which the bourbon taste has been turned up a notch, and is nearly just as good. Its a great long drink if you don't drink lager. Its essential to drink it with loads of ice (perhaps in one of their branded jam jar glasses) so the bourbon taste is clean and not sickly.

Some web research reveals that although its an American brand, the root beer product doesn't appear on their USA website. The plot thickens when looking at the UK website where the root beer product doesn't show it either but then again the website consists of only one web page. Quite worried that they've discontinued the root beer product and my local independent beer shop has the last lot.

Quite interesting from a marketing point of view that the UK Jeremiah Weed website describes itself as a Cider Brew but the Root Beer product labeling has no mention of this. I'm guessing the company decided that either UK drinkers were confused by the new concept or the company couldn't risk the uniqueness of the drink.

Either way they've used Facebook to spread the word.

Here's Jeremiah Weed's TV advert which must have been broadcasted at the start of summer 2013 just in time for the festival season, which I see the company did some on-site promotion.

Being based in Brighton, I've seen both versions available to buy in the Brighton Dome bar, in Neighbourhood Bar (Kemp Town) and can be purchased from Trafalgar Wines on Trafalgar Street in the North Liane of the city.

Asda also stocks this and according to their online store, there's a special deal at 3 bottles for £5.00.

My rating:

8/10